Simple Advertising Secret
"Discover
This Simple Advertising Secret The Ad Agencies
Loathe And Never Use That Will Double Your Response To Every Single Ad!"
by Steve
Hackney
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This advertising
'secret' isn't really a secret. It's just hardly anyone uses it or appreciates
the effect it has on response, and hence your sales.
This very
simple addition to any of your ads will at least double response. I've
known it more than treble response. It's not a trick. It doesn't add cost
to your advertising. And it really is a cinch to use.
What could
this 'secret' be?
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A Reply Coupon
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All you have
to do is dedicate the last portion of your ad (bottom right hand corner)
to a reply 'coupon.' That's right. A coupon with dashed lines around it.
Designers
hate coupons, because they think they look ugly. But most designers don't
know HOW to SELL. They can make your ad look pleasing to the eye, but
that doesn't bring in sales.
But what
would you rather have - ads that look great and may win an award, or ads
that generate you tons of business?
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Here's How to Create A Powerful Coupon
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If you follow
some proven and simple steps, your coupon is very easy to create. Here's
what to do
1. Make sure
you leave enough space so the reader can write their name, address, telephone
number and any other information you require.
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2. Always
put dashed lines around your coupon. This simple act alone increases response.
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3. Include
your contact details on the coupon.
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4. Put a
small box at the top of the coupon to allow your reader to tick it. Involvement
in the sales process is an important part. Then next to the box write
something like, "Yes! Please send me your special free report, I
want to discover <the main benefit of your report>" - or whatever
you require the reader to do.
***
5. Don't
forget to track your ads by putting a simple key code on the coupon. You
must do this so you can keep records of which ads are most profitable.
The easy
way to do this is to use an abbreviation of the publication name, and
the date of the issue.
For example,
if you were advertising in the September issue of 'Accounting & Business'
your tracking code would be, 'A&B-1/9/01.'
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That's all
there is to it!
Becoming
very successful with your advertising is actually easier than you think.
Using a coupon is one simple method that will significantly increase response,
and help you get more sales for your service business.
© Hackney
Marketing Ltd
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Steve Hackney has spent 10 years and over $800,000 to
discover the secrets of how service businesses can generate
5 or 6 figure profits every single month.
Better still
he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely Guarded
Secrets Revealed."
You can get
Steve's FREE 5 part mini marketing course by
clicking...
http://www.powermarketingstrategy.com
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