Advertising Tips
Below is a list of quick advertising tips that we have collected over time. More will be added so check back. If you have experience with advertising and would like to add your own tips, be sure to add your ideas.
- Advertise during peak seasons for your business.
- Get a memorable phone number, such as "1-800-WIDGETS."
- Obtain a memorable URL and email address and include them on all marketing materials.
- Provide Rolodex® cards or phone stickers pre-printed with your business contact information.
- Promote your business jointly with other professionals via cooperative direct mail.
- Advertise in a specialty directory or in the Yellow Pages.
- Write an ad in another language to reach a non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper.
- Distribute advertising specialty products such as pens, mouse pads or mugs.
- Mail "bumps," photos, samples and other innovative items to your prospect list. (A bump is simply anything that makes the mailing envelope bulge and makes the recipient curious about what’s in the envelope!)
- Create a direct mail list of "hot prospects."
- Consider non-traditional tactics such as bus backs, billboards and popular Web sites.
- Project a message on the sidewalk in front of your place of business using a light directed through words etched in a glass window.
- Consider placing ads in your newspaper’s classified section.
- Consider a vanity automobile tag with your company name.
- Create a friendly bumper sticker for your car.
- Code your ads and keep records of results.
- Improve your building signage and directional signs inside and out.
- Invest in a neon sign to make your office or storefront window visible at night.
- Create a new or improved company logo or "recolor" the traditional logo.
- Sponsor and promote a contest or sweepstakes.