Free Advertising Ideas
Free advertising. Is there such a thing? Is it really possible to get your message out without any out of pocket expenses? The answer is a resounding YES!
While free advertising may not cost you money, that doesn't mean there are no "costs". You will have to spend time preparing your message and, then, finding the right place to advertise it.
5 Easy Ways to Get Free Advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your
expectations e-mail the business a testimonial. Tell them in the
testimonial the benefits you got from the product or service.
Give them permission to publish the testimonial on the web site
if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board or forum, leave a
message. You could post a question, interesting content or a
compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post
your banner ad or text link.
3. Write A Review
When you visit a web site you enjoyed a lot write a review
for the web site Write about the benefits you gain from the
site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can
publish it on their web site if they include your resource box
at the end.
4. Become A Guest Speaker
Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.
5. Give Away Free Content
For example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!